
Our specialty is the activation of cultural affinities
between our clients and their audience.
Our approach is to focus on the specificities of a brand- or a corporate- culture, by studying its affinities with the culture of its audience: the active, emotional and social life of the consumer or employee and above all, his or her values and desires.
In a complex communication landscape, culture is the deliberate focus we choose in order to create authentic stories and meaningful experiences.
Our specialty is the activation of cultural affinities
between our clients and their audience.
Whether corporate – or brand- communication, we develop a similar approach: activate affinities. After distinct research, analysis and verification phases, we conceive the personal claim, which brings to life the common culture that our clients share with their audience.
"Communication is culture and culture is communication"
Edward T. Hall (1914-2009)
adidas
Airbus Group
Aspirin
Bertelsmann
Bombardier
BOSCH
Deutsche Bahn
Deutsche Telekom
DHL
Die Ärzte
enecta
GUESS!
Heidelberger Druckmaschinen
Huawei
Hyundai
IKEA
Leafly
Marlboro
Mercedes Benz
MINI
Philip Morris International
Privateer Holdings
Procter & Gamble
Reebok
Ron Zacapa
Samsung
Siemens
Tchibo
Vodafone
Volkswagen
Webhelp
Wella
…
"We pay dearly if we don’t respond to culture,
Grant Mc Cracken
and we pay dearly when we don’t respond to change. "