Every year, the Dr. Oetker Group meets for a two days conference. Each year, a two hours long focus is given to one company of the Oetker Group. To celebrate the 125th birthday of the company, Dr. Oetker wanted to give a special presentation.
We chose to adapt the traditional TV late night talk show format into a on-stage presentation for 200 guests.
To support the protagonists on stage, we produced numerous media parts which were featured during the show (on air interview with the laboratory kitchen, reportage in supermarkets, participative travelling camera project about sister companies of the brand and image movies. Birthday wishes which were sent from from Dr. Oetker production plants all over the world were also featured in an original exhibition.
Following its strong family business culture, a vibrant participation was given for the celebration and the board, including Mr. Richard Oetker himself was permanently on stage to present the rich history and values of the brand.
- Client: Dr. Oetker
- Location: Baden-Baden