A major launch of a new SUV for Hyundai. The worldwide press event let the journalists enjoy a carefully staged parcours of communicative moments including the Brand Hall, a press lounge, an original art exhibition and a car reveal show. We developed a new communications strategy to capture Hyundai’s innovation and technological leadership and translate it into the spirit of the new car.
- Client: Vok Dams for Hyundai
- Location: Berlin