Probably one of the most challenging (and exciting!) projects in a long time: the launch of the IQOS 3 in Tokyo. With a lead time of just five weeks for planning and production, this was a job where our 25+ years of event production experience came into full play.

With overall responsibility for logistics, technical set-up, catering, content, design and media production for the high-profile event, we succeeded in creating a truly beautiful and luxurious evening, together with a very diverse and international team.

The Happo-En venue, with its traditional Japanese garden, koi-filled ponds and „bonsai avenue,“ provided the perfect backdrop for this event, which combined culture and technology in a unique way.


Video: PMI

  • Client: dreinull for PMI
  • Location: Tokyo, Japan