The client was looking for a way on how to compete in the German market with its 200+ different CBD brands and establish a loyal community for its premium product. The process included a number of strategy and brand workshops, where we co-created the brand story from the core and made it stand out in the world of CBD-clich├ęs. We developed channels for communication and distribution and discovered new audiences and markets, which we addressed with an extremely successful PR- and influencer campaign and a bold Social Media approach. At the end the brand had a complete, future proof face-lift and was set up for strong market presence.

  • Client: A Dutch CBD brand
  • Location: Germany