With the change of legislation for medical cannabis in Germany Leaflys parent company Privateer Holding decided it’s time to bring the American brand to the European continent. We developed a future proof, strategic approach for brand communication, that fitted the legal frame work and still incorporated Leaflys core as being one of the worlds biggest information resources for cannabis strains.
The way led from brand experiences at hot spots for the target group to becoming one of the most comprehensive websites on medical cannabis for patients and medical professionals in Germany, thus establishing the brand as a trusted resource.
- Client: Leafly
- Location: Berlin